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Popular gifts for the Holiday Season
Mark Peters : November 18th 2008 - 09:41 CET
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 Consumer Electronics Holiday Purchase Pattern Study : Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in fourth quarter industry shipments over last year, according to new research released today by the Consumer Electronics Association (CEA).The 15th Annual CE Holiday Purchase Patterns Study was unveiled at CEA’s Industry Forum, a four-day conference designed to inform and connect leaders in the consumer electronics industry. The study found that retailers should also make the most out of their advertising dollars. Half of consumers say coupons and circulars in the Sunday paper are useful, while 45 percent say television commercials are effective.
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Most popular consumer electronics
Consumer electronics comprise four of the top 10 items on adults’ holiday gift wish lists, with computers coming in second behind peace and happiness. Televisions, video game systems and cell phones also made the top 10. Nearly 80 percent of adults expressed interest in receiving a consumer electronics product as a gift this holiday season, an increase of four points from last year. Meanwhile, 84 percent of teens want to receive a CE product this year, up eight percent from 2007. The most popular consumer electronics products for teens this holiday are computers, video game consoles, portable mp3 players and cell phones.
Holiday shopping budget
“There remains a robust desire for consumer electronics and this category continues to be the bright light during these dark economic times,” said Tim Herbert, CEA’s senior director of market research. “Consumer electronics devices have become integrated into the everyday lives of consumers. No matter what your current economic situation, you can find a consumer electronics product to fit any holiday shopping budget.”
Consumer electronics purchases
Consumers plan on spending a total of $1,437 this holiday season on everything from gifts to food to decorations. That number is down nearly $200 from last year as consumers cite cost of living increases and economic concerns as reasons for cutting back. While consumers are planning to spend less this holiday season, they’re actually preparing to spend more on consumer electronics. Twenty-eight percent of the total holiday budget is being allocated for consumer electronics purchases, an increase of six percent from last holiday.
Holiday season gifts
“Certainly with the recession in the early 1990’s and the burst of the dot-com bubble, consumers spent less of their discretionary income on consumer electronics,” said Shawn DuBravac, CEA’s economist. “However, there has been a change in sentiment as consumers now view consumer electronics as a necessity rather than a luxury. Although this year’s projected fourth quarter growth is down from last year, discretionary spending on consumer electronics is at an all-time high.”
Digital cameras still popular
The 15th Annual Consumer Electronics Holiday Purchase Patterns Study also tracked the gifts consumers are planning on giving their friends and family this holiday. Video game systems topped the list, followed by digital cameras, portable mp3 players and DVD players. Video games also top the “wow factor” list as consumers feel it will make a great gift. High-definition TVs come in a close second. “It’s no surprise these consumer electronics products are topping everyone’s gift giving list,” said Herbert. “Consumers continue to seek out portable and digital devices that allow them to take their content on the go and share it across multiple platforms.”
Popular gifts for the Holiday Season
As the crisis on Wall Street impacts spending this holiday season, both consumers and retailers will have to be more creative. Two-thirds of consumers say they’ll use coupons and spend more time shopping around for bargains. Half also plan on using cash this holiday, instead of putting purchases on their credit card. However, four in ten plan on using some form of credit. “Consumers may have more trouble being approved for a credit card this holiday,” according to DuBravac. “Four in ten tech insiders believe significantly more consumers will be turned down for credit during the fourth quarter.” |
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