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Fujifilm FinePix J120
Ilse Jurriën : August 13th 2008 - 23:01 CET
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 Fujifilm FinePix J120 digital camera : Fujifilm announces its latest addition to its range of high quality J series compacts, the Fujifilm FinePix J120. Aimed at consumers who want a choice of multipurpose fuss-free cameras, the Fujifilm J range are perfect family compacts, giving highest quality images at affordable prices. The Fujifilm FinePix J120 offers a 10 Megapixel CCD sensor and a versatile and functional 5x optical zoom lens. Fujifilm prides itself in making cameras for every type of consumer, whether they are an aspiring professional or a fuss-free happy snapper. Behind every Fujifilm camera is the guarantee of stunning image quality - the heart of the FinePix brand - and the new, affordable FinePix J120 is no exception.
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Fujifilm FinePix J120 an ultimate family camera
Since its launch in January 2008, the Fujifilm J-range has been extremely popular with consumers who demand elegant, fashionable cameras that capture breathtaking images at the touch of a button. The J-range is the ultimate family camera; accessible and easy to use, it can be picked up and enjoyed by any member of the family, regardless of their experience behind the lens, to record life's precious memories.
Affordable 10 Megapixel Fujifilm J120 camera
Consumers deserve the best at whatever the price point, and Fujifilm engineers have not compromised on image quality. The image engine of the new Fujifilm J120 camera is built around the combination of a 10 Megapixel CCD and a specially designed FinePix DSP (digital signal processor), borrowed from a number of Fujifilm's higher priced compacts. In addition, Fujifilm has invested in a 'best in class' Fujinon 5x zoom lens to ensure every pixel is reproduced as clearly and as faithfully as possible to produce stunning images.
Telephoto lens on the Fujifilm FinePix J120
For those who worry less about wide shots and prefer a greater telephoto reach - for candid portrait photography or for general travel photography - the telephoto range of the FinePix J120 is extended to 175mm (starting at the standard 35mm) pulling the furthest subjects nearer, but not compromising on image quality. The Fujifilm FinePix J120 offers a large 3" LCD screen. The screen is a high quality 230,000 pixel, amorphous silicon TFT LCD.
Fujifilm FinePix J120 has a slim camera design
With such a range of choice on the shelves nowadays, design and styling have to be perfect to win the sale. Despite the higher quality 5x zoom optic, the Fujifilm J120 camera is remarkably slim at only 22.6mm wide. Encased in a high-grade brushed aluminium metal shell, it´s not only well protected from bumps and scrapes, but give a simple, yet elegant design, which will turn the eye of the most discerning of consumers.
Rechargeable Fujifilm FinePix J120 camera
Unlike many other cameras at this price point, the Fujifilm FinePix J120 comes with a rechargeable NP-45 lithium-ion battery and CP-45 charger, which is so much easier and cheaper than using standard AA alkaline batteries.
Make great quality pictures with the Fujifilm J120
In addition, the new Fuji J120 digital camera offers high ISO sensitivity to 1600, getting the best results from shooting in low light conditions, software-based Face Detection with auto red-eye removal, Picture Stabilisation, Continuous Shooting, 13 different shooting programs (Landscape, Sport, Night, Natural Light, Fireworks, Beach, Snow, Sunset, Flower, Party, Museum, Text, Manual) and an internal memory of 24MB, just in case you fill up your memory card. The Fujifilm FinePix J120 will be a faithful companion; its small size means it is easily portable, and most importantly it will produce amazing images that you'll be proud to share.
Stylish & Affordable Fujifilm J120 digital camera
Adrian Clarke, Fujifilm's Director of Digital Products, said: "The J series continues to build on the Fujifilm tradition of offering consumers feature-rich, easy-to-use compact cameras. The new Fujifilm FinePix J120 gives users versatility and a stylish design at an affordable price. For those who want a straightforward camera that takes great images, but don't want to break the bank, then Fujifilm's J120 camera is the ideal choice."
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